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EXCELL Announces Acquisition of Bright Advance Corporation (e-Accüra®)


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EXCELL announced today that it has signed a definitive agreement to acquire Bright Advance Corporation, one of the middle-end scale solution providers in the market.

"We are very pleased to announce the agreement with Bright Advance,”said C.C. Lo, President and CEO at EXCELL.“A key pillar of our global growth strategy is the strategic acquisition of brands that will help extend our reach into new and growing categories. Our combined customers will benefit from a broader range of scale solutions and greater depth of expertise.”

Bright Advance's e-Accüra® brand will complement, as well as significantly strengthen EXCELL's existing portfolio of scale solutions. The acquisition will give EXCELL the opportunity to broaden its relationship with its scale business partners and grow Bright Advance’s business.

"e-Accüra® brand has built leading positions in middle-end scale market," said Jeff Chien, Vice President of Sales and Marketing at EXCELL. "We are confident EXCELL's global presence in over 100 countries will create tremendous growth opportunities for Bright Advance and take e-Accüra® brand to the next level."

e-Accüra® will operate as a sub-brand of EXCELL. Bright Advance's team will become part of an enhanced EXCELL sales team. EXCELL will continue to support the existing Bright Advance distributors and rep network.

For more information, please visit EXCELL at :

About EXCELL Precision

EXCELL Precision, founded in 1979, is a global manufacturer and marketer of precision instrument and supplier of industrial automation for use in laboratory, industrial and retailing applications. EXCELL is an innovative leader in the industry. With our innovative products and services, we are helping our customer across the entire globe to implement balances, weighing and scales automation solutions in a variety of industries and applications. We currently are exporting our solutions to over 150 countries.

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