EXCELL announced today that it has signed a definitive agreement to acquire Bright Advance Corporation, one of the middle-end scale solution providers in the market.
"We are very pleased to announce the agreement with Bright Advance,”said C.C. Lo, President and CEO at EXCELL.“A key pillar of our global growth strategy is the strategic acquisition of brands that will help extend our reach into new and growing categories. Our combined customers will benefit from a broader range of scale solutions and greater depth of expertise.”
Bright Advance's e-Accüra® brand will complement, as well as significantly strengthen EXCELL's existing portfolio of scale solutions. The acquisition will give EXCELL the opportunity to broaden its relationship with its scale business partners and grow Bright Advance’s business.
"e-Accüra® brand has built leading positions in middle-end scale market," said Jeff Chien, Vice President of Sales and Marketing at EXCELL. "We are confident EXCELL's global presence in over 100 countries will create tremendous growth opportunities for Bright Advance and take e-Accüra® brand to the next level."
e-Accüra® will operate as a sub-brand of EXCELL. Bright Advance's team will become part of an enhanced EXCELL sales team. EXCELL will continue to support the existing Bright Advance distributors and rep network.
For more information, please visit EXCELL at : https://www.excell-scale.com
About EXCELL Precision
EXCELL, founded in 1979, is a global leading manufacturer and marketer of Hi-Tech precision instrument and supplier of industrial automation for use in laboratory, industrial and retailing applications. EXCELL is an innovative leader in the Scale-IoT® and Scale-Factory® scale automation industry, where it has been helping the customers across the entire globe to implement balances, weighing and scales automation solutions in a variety of industries and applications. EXCELL employs over 400 people worldwide, with manufacturing facilities and operations in Taiwan, Shanghai and Vietnam. EXCELL serves the customers in more than 100 countries on six continents.
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